Posts Tagged ‘ratings’

Lies, damn lies and radio ratings. Apart from revenue figures, the most important numbers in radio are the ratings. In the past I’ve been bonused on good ratings and I know people who’ve been fired because of poor ratings. Only the radio stations take ratings seriously. Everyone else, including the company that collects the numbers, […]


Today is the day that the latest radio ratings are published. It’s a day when we see plenty of examples of the Texas Sharpshooter Fallacy. The Texas Sharpshooter Fallacy is an informal fallacy which is committed when differences in data are ignored, but similarities are stressed. From this reasoning a false conclusion is inferred. It […]


Sean Hannity from Fox News crept up behind Michael Harrison, the publisher of “Talkers” and grabbed him by the throat while I was interviewing him for the latest Radio Academy podcast. It was all in good fun and set the tone for what was billed as “The 17th installment of the talk media industry’s longest […]


In 1996, the ratings were very kind to me and everyone else that worked at 2GO on the New South Wales Central Coast. It wasn’t such good news for Coast Rock, their numbers went down. Both stations had been bought by RG Capital and were now in the same building and being run by the […]


I first found out how cut-throat commercial radio can be while I was at 2GO on the New South Wales Central Coast. Before I got into radio, I thought the product that commercial radio sells is audio entertainment. Yes, that’s what the medium produces but that’s not what it sells. Commercial radio stations sell ears. […]


In 1995, the thing that frightened me the most when I started doing nights on the air at 2GO was ratings. At my first two radio jobs, 2PK and 5SE, they only did ratings surveys every few years and I hadn’t been at either station during a ratings sweep. I THOUGHT I was pretty good […]


When someone leaves an on-air radio job, I’ve never understood why they’re not taken off the air straight away. In 1995, I was the Breakfast Show host at 5SE in South Australia. The new Program Director hated everything I did and was making life really difficult for me. I’d been really miserable there for a […]