Posts Tagged ‘marketing’
No one likes to be lied to, so it’s especially annoying when someone writes to you and there’s a lie in the first line. I opened a letter today from Nick Lane, the Managing Director of Customer Care at BT. It said, “Hello Graham, You’re eligible for an ultrafast upgrade. It’s an exclusive deal we’ve […]
Filed under: AFTRS, blog, Broadcasting, BT, Comedy, Commercial Radio, Commercial Television, England, Graham Mack, Inside look, Inspiration, Media, Ofcom, Radio, true story, Uncategorized | Leave a Comment
Tags: Blog, broadband, BT, Email, Fix Radio, Google, Graham Mack, Inspiration, Internet, journalism, life, marketing, Media, Nick Lane, Radio, work
Bag To The Future
I think I’ve come up with a great business idea. If you’re an entrepreneur, you should steal this. We’re moving to a smaller flat soon, so we’re trying to get rid of as much stuff as we can. Everything has to pass the, “Do we REALLY need this?” test. So far we’ve sold my Dr […]
Filed under: AFTRS, Airports, blog, Broadcasting, Travel, Uncategorized | Leave a Comment
Tags: bags, Blog, Dr Who, entrepreneur, feedback, Fender, Google, Graham Mack, Inspiration, Internet, marketing, Marshall, Media, Music, News, Radio, rental, Samsonite, Suitcase, Travel
Carmageddon
Filthy fossil fuel burning cars are here to stay, unfortunately. Electric vehicles should be the future of transport. Vehicles that burn fossil fuels are putting toxic chemicals into the atmosphere. Electric vehicles will not catch on in Britain unless there’s a big change. Unfortunately there is no sign of that change any time soon. The […]
Filed under: AFTRS, blog, Broadcasting, Cars, Classic cars, Comedy, Commercial Radio, Commercial Television, communication, Electric Cars, England, Google, Graham Mack, Inside look, Inspiration, Internet, London, Media, podcast, Politics, Radio, Tavel, Tax, Uncategorized, World, Youtube | Leave a Comment
Tags: 2040, Blog, BMW i3, Building regs, Computer, Diesel, Electric Vehicles, EVs, feedback, Fossil fuels, Fully Charged, Google, Inspiration, Internet, journalism, marketing, Media, News, Petrol Cars, Politics, Radio, Renault Zoe, Robert Llewellyn, work
London Calling
On the latest episode of my show for America, find out who you voted as, “Top Guest Of 2016”. Hear from Eddie The Eagle, John Cleese, Suzi Quatro, Richard E. Grant and Piff The Magic Dragon. As well as that, a health scare for the Queen makes front page news, Badger shares an amazing coincidence […]
Filed under: AFTRS, Apple, blog, Brexit, Broadcasting, Comedy, Commercial Radio, Commercial Television, Google, Graham Mack, Inside look, Inspiration, London, Politics, Radio, Trump, Truth, Uncategorized, World, Youtube | Closed
Tags: Antarctica, Apple, Blog, Computer, Edie The Eagle, Email, feedback, Google, Graham Mack, Inspiration, Internet, John Cleese, London Calling, marketing, News, Piff The Magic Dragon, Radio, religion, Richard E. Grant, Rob Smith, Suzi Quatro, Talkers, TV
Giving Amazon Some Stick
Amazon are making a big mistake. I saw Jeremy Clarkson on the telly the other day advertising the Amazon Fire Stick. It’s a device you plug into your TV and is one of the ways you’ll be able to watch Clarkson, May and Hammond’s new show, The Grand Tour. Amazon are paying the former Top […]
Filed under: AFTRS, blog, Broadcasting, Commercial Radio, Commercial Television, Commercials, Graham Mack, Inside look, Media, podcast, Radio, Uncategorized, Youtube | Closed
Tags: Amazon, Amazon Fire Stick, Amazon Prime, Blog, Google, Graham Mack, Inspiration, Internet, James May, Jeremy Clarkson, Kodi, Mack Nuggets, marketing, Radio, Richard Hammond, The Grand Tour, Top Gear
Messing with the competition is always fun when you work in commercial radio, especially if you can distort reality. In 2005, I was the Program Director at 2CRFM on England’s South Coast. Our main competitor was a station called Wave 105. One day we got word that Wave were planning a big poster campaign with […]
Filed under: Broadcasting, Comedy, Marketing | Closed
Tags: 2CRFM, AFTRS, Aircheck, Bournemouth, Broadcasting, marketing, Positioning, Positioning: The battle For Your Mind, Radio, Ries & Trout, Southampton, WAVE 105
Sometimes you just know when it’s time to move on. In January 2002, I started presenting the Breakfast Show at Century FM, the regional station for the East Midlands of England. The format suited me down to the ground, it was “Music Fun and Football”. Then about a year later we were told at a […]
Filed under: AFTRS, Broadcasting, Comedy, Marketing, Radio | Closed
Tags: 106 Century FM, AFTRS, Aircheck, BOB fm, Breakfast Show, Broadcasting, Debbie, Hairbrush Divas, marketing, Music Fun and Football, Nottingham, Rajar
I got a big reaction a couple of days ago to a blog I posted called, “Radio needs a Steve Jobs”. I pointed out that commercial radio is being run by sales and marketing people and their focus is not on delivering great content. In an interview recorded in 1995, Steve Jobs said that sales […]
Filed under: AFTRS, Broadcasting | Closed
Tags: Apple, Facebook, iTunes, marketing, Radio, Sales, Steve Jobs, Twitter, Youtube
