Posts Tagged ‘Leadership’

Why do radio stations book the cleaners to come in DURING the Breakfast Show? It’s peak time for listening and the time when the most is going on in there. It’s where the most expensive advertising is sold and is the most important daypart. You can’t win in the ratings during the rest of the […]


“You cost money, we MAKE money”. That’s what a radio sales person told me once at a radio station I presented the Breakfast Show on. That belief sums up what I was talking about in a blog a couple of days ago. Commercial radio is run by sales and marketing people. They’re the ones who […]