Posts Tagged ‘Cheat’

Lies, damn lies and radio ratings. Apart from revenue figures, the most important numbers in radio are the ratings. In the past I’ve been bonused on good ratings and I know people who’ve been fired because of poor ratings. Only the radio stations take ratings seriously. Everyone else, including the company that collects the numbers, […]


Radio Daze When I got to the studios, of 2SM, it was surreal. They put me in a brand new studio next to a big window that looked out over the magnificent Sydney Harbour. There were only a few distant wispy clouds that summer evening; the water was electric blue and the clear sky provided […]