Archive for the ‘Marketing’ Category

“Which way do you vote?” The sales manager at work asked me that question in the middle of a crowded office today. Britain’s next general election is only weeks away, I suppose he was curious. I told him it depends because I don’t have a brand loyalty. I approach voting the same way as I […]


We were told that the radio station BOBfm, would be destroyed, go out of business or be taken off the air, two years ago this week. In the run-up to the referendum on Scottish Independence, we banned all Scottish music. Listen to how we did it here… This got us some great publicity. Newspapers on […]


In Britain we have nationalised celebrities. These are people who are paid by the taxpayers to be famous. They do all of the things that privately funded celebrities do, like living in huge houses, riding in expensive vehicles and attending lavish banquets and gala openings. Our nationalised celebrities are experts at waving. We call them […]


Pollute-icians

17Nov15

Are Britain’s politicians really stupid or are they just going out of their way to drink more tea and eat more biscuits? The Commons Transport Select Committee are meeting to debate whether UK vehicle testing is “fit for purpose”. Hang on, didn’t 1.2 million Volkswagens beat the current emission tests? What does that tell you? Surely […]


Messing with the competition is always fun when you work in commercial radio, especially if you can distort reality. In 2005, I was the Program Director at 2CRFM on England’s South Coast. Our main competitor was a station called Wave 105. One day we got word that Wave were planning a big poster campaign with […]


Sometimes you just know when it’s time to move on. In January 2002, I started presenting the Breakfast Show at Century FM, the regional station for the East Midlands of England. The format suited me down to the ground, it was “Music Fun and Football”. Then about a year later we were told at a […]