The Name Game



A caller to my radio show called me a “Remoaner” today. – I thought, is that all you’ve got, name calling?

Instead of explaining to me just how these dinky little islands off the coast of northern Europe would be better off without being part of an international organisation which is the biggest tariff-free trade area in the world and where more than half of the UK’s top 10 trading partners in services are based, I get called names. Do you really think that’s going to change my mind?

This is all going on because human beings don’t make decisions based on logic, they make decisions based on emotion. Think of a situation where you had bulletproof facts, reason, and logic on your side but the other person dug in their heels and refused to budge. They weren’t swayed by your logic.

A few years ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He studied people with damage in the part of the brain where emotions are generated. He found that they seemed normal, except that they were not able to feel emotions. But they all had something peculiar in common: they couldn’t make decisions. They could describe what they should be doing in logical terms, yet they found it very difficult to make even simple decisions, such as what to eat. So at the point of decision, emotions are very important for choosing.

In voting booths during the Brexit referendum, emotions were running high. They still are and that’s why I get called names. Next time I get called a remoaner, I could hit back with a funny name for fans of Brexit but really, where would that get us?

The thing both sides are failing to see is that we have a massive amount of common ground here. We all want what’s best for Britain. That logic seems to be lost.

Is that because logic was the first casualty of Brexit?

Craic on!

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