How an air-conditioning mechanic in Sydney Australia became an award winning broadcaster in Britain; Part 231.

16Nov16

2pk

Usually radio stations are programmed to appeal to their target audience. That isn’t always the case. I found that out in my first on-air gig at 2PK, Parkes in the Central west of New South Wales, Australia in 1993.

There was a broadcasting regulation that meant that if the town you broadcast from didn’t have a daily newspaper, the radio station had to broadcast funeral announcements. In a previous Craic, I mentioned how funeral announcements were almost my downfall.  

https://grahammack.wordpress.com/2014/01/08/how-an-air-conditioning-mechanic-in-sydney-australia-became-an-award-winning-broadcaster-in-britain-part-25/

The radio station didn’t mind having to announce funerals on the air, it was extra income. They charged the funeral directors for the live spots. If you’re doing a breakfast show, going from fart jokes to the announcement of someone’s death is a difficult transition.

What I couldn’t understand is why they had to be broadcast at 7:40am. In Australia, Breakfast radio shows get their biggest audience between 7:30 and 8:30. I asked if they’d thought about moving the funeral announcements to a different time, outside of peak listening.

I was told that they tried that once and got a lot of complaints. I said, “From who? People who tune in at 7:40 to find out if they’re dead?” I was told that the complaints came from people who listened to the local ABC station. There wasn’t much on the ABC at 7:40 but the time they moved the funeral announcement to on 2PK was at a time when the ABC had a popular feature on. The people complaining didn’t like to miss this feature when they flicked over to 2PK for two minutes so they moved funerals back to 7:40.

That’s right, 2PK was being programmed based on feedback from people who weren’t 2PK listeners!

I just checked and found this online that shows the funeral announcements on 2PK are still done at 7:40.  

http://www.2pk.com.au/breakfast.html

Well at least they won’t get any more complaints from disgruntled ABC listeners.

Craic on!

Listen to the latest Mack Nuggets at;

http://www.mackmedia.co.uk/8th-mack-nuggets-audio-video

If you enjoyed this Craic, please click “like” and tweet a link. If you’d like to talk to me about it, call me on +44 1438 422106 between 6am and 9am (UK time) this week on BOB fm

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