How an air-conditioning mechanic in Sydney Australia became an award winning broadcaster in Britain; Part 110.

08Sep14

You have to work for someone who believes in you. That’s really the bottom line when you present a daily Breakfast radio show. Without that, you can’t just do the job.

You’re paid to talk and as most people can do that, most people think it’s an easy gig. Let’s face it, it is an easy gig. The problem is, although you can’t be seen, there’s nowhere to hide. You do all of your work in public, that means everyone hears your mistakes. The ratings are publicly available, so even if you think you’re doing a great job, if you don’t rate, you get fired and have to move house just so you can work again.

The boss that hires you usually believes in you. If they hire you and end up firing you, that’s their failure, not yours, you’re just the one that has to deal with the consequences.

The best boss I ever had was Tom Hardy at 2CR on England’s South Coast. He didn’t hire me, (in fact he replaced the Program Director who did hire me while Juile and I were on a plane moving from Australia to take the job) but he really believed in me.

In 1998, after eighteen fabulous months working together, Tom was poached by a national radio station in the Republic of Ireland. Unfortunately, Tom’s replacement and I didn’t hit it off.

The ratings showed that the show was doing well. In the year and a half Tom and I worked together, the Breakfast share of listening had gone from from 25% to 41% with our target demographic of 25-34 year olds and the show was rated number one in all demographics.

I knew I was in trouble after the very first conversation I had with the new boss. It was over the phone, he’d been staying in a local hotel, had heard that morning’s Breakfast Show. He was telling me all of the things that were wrong with the programme, using industry buzz words and phrases like ‘branding’, ‘forward momentum’ and the need for new ‘hot clocks’ when I interrupted him mid-sentence and said, “What did you LIKE about today’s show?” He paused and said,  “…I thought you sounded… competent”. 

Time to look for another job.

Craic on!

Listen to the latest Mack Nuggets at 

http://www.mackmedia.co.uk/8th-mack-nuggets-audio-video

If you enjoyed this Craic, please click “like” and tweet a link. If you’d like to talk to me about it, call me on +44 1438 422106 between 6 and 9 weekday mornings (UK time) on BOB fm.

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