Mack’s Craic

04Mar12
Apple Core

Apple Core

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

That’s one of my favorite quotes and it comes from George Bernard Shaw. Right now I’m reading a biography of one of the world’s best known unreasonable men, Steve Jobs.

In the book, Jobs comes across as extremely unreasonable and down-right difficult. He was such a problem that Apple Computers, the company he co-founded, sacked him.

Jobs was difficult because he refused to compromise. Apple as a company still has that attitude today. Their computers aren’t compatible with PCs, their products cost more and when they launch a new product, like this week with the iPad 3, you’ll probably have to wait to get your hands on one.

For years, that resistance to compromise held them back. But they didn’t give in, they never gave up, they continued to innovate and with the return of Jobs they created products that were more desirable through design. Eventually those values that had held them back made them the most valuable company in the world.

Apple is now worth more than Poland. Its stock market value hit more than $500billion for the first time last week. They’ve become only the sixth company in history to soar past half a trillion dollars.

Apple are now worth $506bn.Poland, with a population of 38 million people, has a GDP figure of just $497bn. Apple is also worth more than Belgium, Sweden, Saudi Arabia and Taiwan.

The moral of the Apple story like so many others is “don’t give up”. If you’re going through hell, keep going. As long as you stay true to your values and don’t compromise, you’ll get there.

I started this Craic with a quote and I’d like to end with one. In January 1984, Steve Jobs gave a presentation to launch the Apple Macintosh. In it he recited the second verse of Bob Dylan’s “The Times They Are A-Changin'”.

Come writers and critics
Who prophesize with your pen
And keep your eyes wide,
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who that it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.
 

Craic on!

Check out the Mack Nuggets at www.mackmedia.co.uk .Listen to the Graham Mack Breakfast Show Podcasts on iTunes.

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